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Rami Omran
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About

I am Rami Omran, a principal product designer. I make complex, regulated products clear: web and mobile apps for banks, insurers, an export credit agency and enterprise platforms, the systems people work inside all day. Over 15 years I have held design lead roles at Morgan Stanley, Protective Life, Canada Life, RBC and Export Development Canada.

My work starts with finding the real pain point, for the user and for the business, through research and design thinking. I facilitate the workshops that turn findings into decisions, lead the teams that carry them out, and build the design systems that keep them true after launch. At Protective Life, that was a team of 13 that redesigned the advisor and client tools.

I have designed AI assistants and features at Morgan Stanley, Protective Life and Ripplux. I am a certified WCAG accessibility expert with inclusive design training from OCAD University. And I build front ends myself, so what I design stays grounded in what can ship.

I am currently Principal Designer at Ripplux.

ramizmo@gmail.comlinkedin.com/in/ramizmo
Pencil sketch portrait of Rami Omran

Experience

  1. RippluxPrincipal DesignerNov 2025 – present · RemoteDesigned and launched a live Shopify app that finds wasted ad spend.
  2. Export Development CanadaSenior Design LeadJul 2025 – Oct 2025 · Remote contractUX strategy and the SLDS V2 design system for a Salesforce Financial Services Cloud rollout.
  3. Protective LifeSenior Design LeadDec 2022 – Jun 2025 · RemoteLed design for the advisor and client annuity tools and the team of 13 that redesigned them.
  4. Morgan StanleySenior Design LeadJun 2021 – Dec 2022 · RemoteLed UX for the Research Portal and the AskResearch AI assistant, and built the design system adopted across teams.
  5. BounteousDesign LeadMar 2021 – Jun 2021 · Remote contractDesign lead for a US state's outdoor licensing and e-commerce platform, built to ADA and WCAG.
  6. Canada LifeDesign LeaderOct 2018 – Mar 2021 · OntarioLed the design team that rebuilt the group retirement apps: $43M revenue uplift and a WMA 2020 Web/Mobile Award.
  7. AvanadeSenior UX DesignerAug 2017 – Oct 2018 · TorontoTD Asset Management's responsive mobile web app, and the CSIO insurance data dashboard.
  8. RogersSenior UX DesignerOct 2015 – Dec 2016 · Remote
  9. RBC Royal BankFront-end UX Team LeadMay 2014 – Oct 2015 · TorontoLed the design and front-end build of RBC's client-facing app and the RBC Express mobile app for corporate clients.
  10. YahooSenior Interactive DesignerJan 2014 – May 2014 · Remote contract
  11. OrderDynamicsSenior UX DesignerOct 2013 – Jan 2014 · Toronto
  12. Postmedia NetworkProjects DesignerSep 2011 – Oct 2013 · Toronto

Skills, education and recognition

Domains

  • Export credit and trade finance
  • Retirement, annuities and withdrawals
  • Institutional equity research
  • Life and group insurance
  • Wealth and asset management
  • Telecom
  • Public sector licensing
  • E-commerce analytics

Systems built

  • SLDS V2 · Export Development Canada
  • Research Portal library · Morgan Stanley
  • Platform components · Canada Life
  • Advisor toolkit · Protective Life

Leadership

  • UX and product strategy
  • Design team leadership and mentoring
  • Design thinking and workshop facilitation
  • Stakeholder management
  • Roadmaps and MVP prioritization
  • Digital transformation
  • Design system governance

Craft

  • Stakeholder and user research
  • Journey maps and service blueprints
  • Information architecture
  • Annotated wireframes, rapid and high-fidelity prototypes
  • Usability testing
  • Accessibility audits (WCAG 2.2, AODA)
  • AI product design
  • Data-driven design and data visualization
  • Front-end code (HTML, CSS, JavaScript)

Tools

  • Figma
  • Framer
  • Spline
  • Axure RP
  • Sketch
  • Zeplin
  • Azure DevOps
  • Jira
  • Confluence
  • FullStory

Education

  • Graduate coursework, Inclusive Design · OCAD University · 2013–2015 & 2018–2019
  • Bachelor of Multimedia (Software Development) · Swinburne University · 2005–2009

Certified

  • WCAG Accessibility Expert

Award

  • WMA 2020 Web/Mobile Award for outstanding achievement · Canada Life