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Rami Omran
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Principal Product Designer

I make complex products clear.

I shape the UX vision and the design system behind it, and work with leadership to turn complex strategy into products people understand.

15 years leading design at Morgan Stanley, Protective Life, Canada Life, RBC and Export Development Canada. WCAG and AODA certified.

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Pencil sketch portrait of Rami Omran

Results

  • Design system35%less time from design to build
    Morgan Stanley
  • Design thinking75%rise in customer satisfaction
    Canada Life
  • UX60%fewer drop-offs while picking funds
    Protective Life
  • Product design93%of cited AI answers rated helpful
    Morgan Stanley

Selected work

  1. Ripplux

    Principal Designer · 2025 – present

    Merchants could not tell which ad spend actually worked.

    Ripplux is a live Shopify app that finds wasted ad spend on a merchant's own orders across Meta and Google, proposes the fix, and acts only when the merchant approves. I designed and launched it as its principal designer; so far it has measured $38,700 in savings across 20 stores.

    • Product Strategy
    • Product Design
    • Data Visualization
    • Incrementality Testing
    • Next.js
    Read the case study

  2. Protective Life

    Senior Design Lead · 2022 – 2025

    Annuity products too complex to hold in your head.

    Variable annuities, fixed annuities and withdrawal rules, explained to an advisor and their client in the same conversation. I led design for the advisor and client tools; owners managing their account online rose from about 35% to over 65%.

    • UX Strategy
    • Financial Services UX
    • Design Systems
    • Accessibility for 55+
    • AI Product Design
    Read the case study

  3. Morgan Stanley

    Senior Design Lead · 2021 – 2022

    Clients needed quick research answers without waiting for an analyst.

    Institutional research serving 150K+ clients. I led UX for the Research Portal and the AskResearch assistant, and built the design system that cut the time from design to build by 35%.

    • Product Strategy
    • UX Strategy
    • Conversational AI
    • Design Systems
    • Workshop Facilitation
    Read the case study

  4. Canada Life

    Design Leader · 2018 – 2021

    Plan members were not contributing and saving for retirement.

    I led the design team that rebuilt the group retirement apps around a retirement income goal, through the move to one Canada Life brand: a 75% rise in customer satisfaction and a WMA 2020 Web/Mobile Award.

    • Design Thinking
    • UX Research
    • Workshop Facilitation
    • Retirement Planning UX
    • Design Systems
    Read the case study

Contact

Let's talk about your next product.

ramizmo@gmail.comlinkedin.com/in/ramizmo