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Rami Omran

Senior Product Designer & UX Lead

I make complex financial and enterprise products clear, and lead the teams that build them. Over 15 years I have held design lead roles at Morgan Stanley, Protective Life, Canada Life, RBC and Export Development Canada.

Open to new roles, full-time or fractional.Email me

Pencil sketch portrait of Rami Omran

Results

  • $43Mrevenue uplift, up 90%
    Canada Life
  • 75%of clients understand their guarantee, up from about 30%
    Protective Life
  • 93%of cited answers rated helpful
    Morgan Stanley
  • 8 monthsto ship the redesign, with a team of 13
    Protective Life

Selected work

  1. Walter's client dashboard on desktop, the guarantee card beside the market chart, with the same dashboard on his phone

    Protective Life

    Senior Design Lead · 2022 – 2025

    Annuity products too complex to hold in your head.

    Variable annuities, fixed annuities and withdrawal rules, explained to an advisor and their client in the same conversation. I led design for the advisor and client tools; owners managing their account online rose from about 35% to over 65%.

    • UX Strategy
    • Financial Services UX
    • Design Systems
    • Accessibility for 55+
    • AI Product Design
    Read the case study
  2. Diagram of the Research Portal and an AskResearch answer with analyst handoff

    Morgan Stanley

    Senior Design Lead · 2020 – 2022

    An assistant had to answer instantly, and know when to fetch a human.

    Institutional research serving 150K+ clients, among them the world's largest asset managers. I led UX for the Research Portal and the AskResearch assistant, and built the design system that cut design-to-dev time by 35%.

    • Product Strategy
    • UX Strategy
    • Conversational AI
    • Design Systems
    • Workshop Facilitation
    Read the case study
  3. The GRS Access overview with the saved retirement income goal beside the balance, and the planner's shortfall result on a phone

    Canada Life

    Design Leader · 2018 – 2020

    Members could see a balance, but not a retirement.

    Workplace retirement plans for over 1.4 million members. I led the design team that rebuilt the apps around a retirement income goal, through the move to one Canada Life brand: a 75% rise in customer satisfaction and a 2020 WebAward.

    • Design Thinking
    • UX Research
    • Workshop Facilitation
    • Retirement Planning UX
    • Design Systems
    Read the case study
  4. The Ripplux Home screen showing proven, measured and projected savings, with the approve confirm open on a phone

    Ripplux

    Founder & Product Designer · 2025 – present

    Merchants could not tell which ad spend actually worked.

    Ripplux is a live Shopify app that finds wasted ad spend on a merchant's own orders across Meta and Google, proposes the fix, and acts only when the merchant approves. I conceived, designed and launched it as a solo founder; so far it has measured $38,700 in savings across 20 stores.

    • Founder
    • Product Design
    • Data Visualization
    • Incrementality Testing
    • Next.js
    Read the case study

How I can help

Writing

All posts

Contact

Open to senior, lead and principal design roles, full-time or fractional.

Based in Ontario, Canada, on Eastern Time, and working remotely with US and Canadian teams since 2020. Currently building Ripplux, which finds wasted ad spend for Shopify merchants.