Principal Product Designer
I make complex financial and enterprise products clear, and lead the teams that build them. Over 15 years I have held design lead roles at Morgan Stanley, Protective Life, Canada Life, RBC and Export Development Canada.
Open to new roles, full-time or fractional.Email me
Results
- Design system35%less time from design to buildMorgan Stanley
- Design thinking75%rise in customer satisfactionCanada Life
- UX60%fewer drop-offs while picking fundsProtective Life
- Product design93%of cited AI answers rated helpfulMorgan Stanley
Selected work
Protective Life
Senior Design Lead · 2022 – 2025
Annuity products too complex to hold in your head.
Variable annuities, fixed annuities and withdrawal rules, explained to an advisor and their client in the same conversation. I led design for the advisor and client tools; owners managing their account online rose from about 35% to over 65%.
- UX Strategy
- Financial Services UX
- Design Systems
- Accessibility for 55+
- AI Product Design
Morgan Stanley
Senior Design Lead · 2021 – 2022
An assistant had to answer instantly, and know when to fetch a human.
Institutional research serving 150K+ clients. I led UX for the Research Portal and the AskResearch assistant, and built the design system that cut the time from design to build by 35%.
- Product Strategy
- UX Strategy
- Conversational AI
- Design Systems
- Workshop Facilitation
Canada Life
Design Leader · 2018 – 2021
Plan members were not contributing and saving for retirement.
I led the design team that rebuilt the group retirement apps around a retirement income goal, through the move to one Canada Life brand: a 75% rise in customer satisfaction and a WMA 2020 Web/Mobile Award.
- Design Thinking
- UX Research
- Workshop Facilitation
- Retirement Planning UX
- Design Systems
Ripplux
Founder & Product Designer · 2025 – present
Merchants could not tell which ad spend actually worked.
Ripplux is a live Shopify app that finds wasted ad spend on a merchant's own orders across Meta and Google, proposes the fix, and acts only when the merchant approves. I conceived, designed and launched it as a solo founder; so far it has measured $38,700 in savings across 20 stores.
- Founder
- Product Design
- Data Visualization
- Incrementality Testing
- Next.js
Writing
- It speaks, and it has to know the rulesSoftware is getting cheap and computers can finally hold a conversation. The winners will be the people who know an industry well enough to build for it.“The trick is knowing the industry in and out.”AI
- Consent is a design problemEvery organization I have worked in treats consent as a legal document. It is a state, it lives on a record, and it belongs on the screen where someone is about to act.“Compliance held by memory is compliance held by the most tired person on the team, at 4pm on a Friday.”Compliance
- Creativity and strategy are one jobA creative idea with no plan to launch it goes nowhere, and a plan with no creative idea has nothing to launch. Here is how I hold the two together, from a pain point to a feature or a product.“Strategy does not come down from above the creative work; it comes up from under it.”Process
Contact
Open to senior, lead and principal design roles, full-time or fractional.
Based in Ontario, Canada, on Eastern Time, and working remotely with US teams since 2021. Currently building Ripplux, which finds wasted ad spend for Shopify merchants.