Senior Product Design Strategist
Fifteen years designing for Enterprise SaaS, Fintech, and Complex Data Platforms: banks, insurers, export credit agencies, and the systems people work inside.
00 · POWER
01 · TUNING
I start where the work actually breaks. Usually that is not the interface. It is a form field that exists because a mainframe needs it, or a step that survives because nobody has been allowed to delete it.
Regulated environments do not reward clever. They reward designers who can read a compliance constraint, sit with the people who do the work, and come back with something both legal and humane.
02 · Stations
Export Development Canada
Tune inFive core processes had to survive a platform rebuild intact.
Ripplux
Tune inMerchants could not tell which ad spend actually worked.
Protective Life
Tune inAnnuity products too complex to hold in your head.
Morgan Stanley
Tune inAn assistant had to answer instantly, and know when to fetch a human.
Canada Life
Tune inPlatforms designed around the org chart, not the customer.
RBC Royal Bank
Tune inBanking interfaces that had to be right, not merely attractive.
05 · FRAMES
Registration, first step of the onboarding flowFR 01 · 2019-06
Sign-in for the customer platformFR 02 · 2019-06
Two-factor authentication setupFR 03 · 2019-06
06 · BLOG
- Consent is a design problem2026-07-28 · 2 MIN
- Compliance
- Grey is an argument, not a stage2026-06-12 · 2 MIN
- Process
- The handoff is the product2026-04-30 · 2 MIN
- AI