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Rami Omran
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Principal Product Designer

I make complex products clear.

I set the product vision, design how it works and build the design system it grows on. I partner with leadership to turn an unclear business strategy into one cohesive product.

For 15 years I've led design at Morgan Stanley, Protective Life, Canada Life, RBC and Export Development Canada. I'm WCAG and AODA certified, so accessibility is there from the first sketch.

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Pencil sketch portrait of Rami Omran

Results

  • Design system35%less time from design to build
    Morgan Stanley
  • Design thinking75%rise in customer satisfaction
    Canada Life
  • UX60%fewer drop-offs while picking funds
    Protective Life
  • Product design93%of cited AI answers rated helpful
    Morgan Stanley

Selected work

  1. Walter's client dashboard on desktop, the guarantee card beside the market chart, with the same dashboard on his phone

    Protective Life

    Senior Design Lead · 2022 – 2025

    Annuity products too complex to hold in your head.

    Variable annuities, fixed annuities and withdrawal rules, explained to an advisor and their client in the same conversation. I led design for the advisor and client tools; owners managing their account online rose from about 35% to over 65%.

    • UX Strategy
    • Financial Services UX
    • Design Systems
    • Accessibility for 55+
    • AI Product Design
    Read the case study
  2. The Research Portal home in a browser, with a phone over its corner showing the AskResearch answer card for Apple

    Morgan Stanley

    Senior Design Lead · 2021 – 2022

    An assistant had to answer instantly, and know when to fetch a human.

    Institutional research serving 150K+ clients. I led UX for the Research Portal and the AskResearch assistant, and built the design system that cut the time from design to build by 35%.

    • Product Strategy
    • UX Strategy
    • Conversational AI
    • Design Systems
    • Workshop Facilitation
    Read the case study
  3. The Canada Life planner's results in GRS Access: Change my info open, and the summary with $4,219 a month estimated against a $4,000 goal

    Canada Life

    Design Leader · 2018 – 2021

    Plan members were not contributing and saving for retirement.

    I led the design team that rebuilt the group retirement apps around a retirement income goal, through the move to one Canada Life brand: a 75% rise in customer satisfaction and a WMA 2020 Web/Mobile Award.

    • Design Thinking
    • UX Research
    • Workshop Facilitation
    • Retirement Planning UX
    • Design Systems
    Read the case study
  4. The Ripplux Home screen showing proven, measured and projected savings, with the approve confirm open on a phone

    Ripplux

    Principal Designer · 2025 – present

    Merchants could not tell which ad spend actually worked.

    Ripplux is a live Shopify app that finds wasted ad spend on a merchant's own orders across Meta and Google, proposes the fix, and acts only when the merchant approves. I designed and launched it as its principal designer; so far it has measured $38,700 in savings across 20 stores.

    • Product Strategy
    • Product Design
    • Data Visualization
    • Incrementality Testing
    • Next.js
    Read the case study

Contact

I'd love to hear from you.

ramizmo@gmail.comlinkedin.com/in/ramizmo