All stationsStation 05 · Canada Life · OCT 2018 – MAR 2020
Design LeaderOCT 2018 – MAR 2020London, ON
Canada Life
Two audiences, one insurer, and platforms that had been designed around internal structure. I directed the work that put the customer back at the centre, scaled the design team, and took home a WMA award for the craft.
revenue uplift (90%)$43M
rise in customer satisfaction75%
2020 web / mobile awardWMA
B2B and B2C platforms rebuilt around the customer rather than the org chart.